Clothing brand designed to showcase endangered animal species. With different models focusing on specific animals, part of the profits would be given to NGOs protecting these animals. We had different animals planned in order to create a collection of nicely illustrated jerseys creating an impact in different NGOs and animals reserves. Right when we were planning on launching the project in a team that included an illustrator and a digital marketing specialist, Lacoste launched their collection of polo shirts changing the usual crocodile for endangered species. So we decided that it was not the best moment. But some years have passed, the project it’s in the fridge and it may see the light very soon.
In case you don’t know about Lacoste’s project, “Save Our Species”:
